Branding
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social media
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content production
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Marketing Strategy
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Branding 〰️ social media 〰️ content production 〰️ Marketing Strategy 〰️
Bitcashier: Building a Fintech Brand from the Ground Up
Role: Head of Marketing
At Bitcashier, I spearheaded the full-scale launch of the brand — from initial strategy to daily execution — transforming a bold idea into a multi-million dollar fintech business. Our platform enables real-time crypto payments for luxury industries such as yachting, real estate, super cars, jewellery, and fine art, with a focus on speed, security, and seamless integration. I built Bitcashier’s marketing from the ground up, crafting a strong brand presence, driving B2B growth, and forging high-value industry partnerships.
I led the creation of Bitcashier’s entire brand identity—defining both the visual language and strategic positioning of the company from day one:
Developed the full brand book, including logo, typography, color palette, tone of voice, and usage guidelines to ensure consistency across all touchpoints.
Designed branded environments for high-end events and trade shows, translating our digital identity into immersive physical spaces.
Produced premium merchandise and print materials, from luxury brochures to signage and partner handouts, reinforcing brand credibility in the luxury sector.
This foundational work laid the groundwork for Bitcashier’s emergence as a trusted fintech brand within high-value industries like yachting, art, and real estate.
Building the Brand from Scratch
Led 20+ co-branded campaigns with leading luxury brands across yachting, real estate, fine art, and high-end watch sectors.
Crafted aligned messaging and tailored visuals to resonate with high-net-worth audiences and drive engagement.
Supported multimillion-dollar deals, including a landmark $40M yacht transaction in collaboration with Denison Yachting.
These campaigns significantly boosted Bitcashier’s exposure among HNWIs and played a key role in onboarding new strategic partners.
Partnership Campaigns That Converted
Secured high-impact coverage in top-tier fintech and luxury outlets including Forbes, Robb Report, Superyacht Investor, WatchPro, Boat International, and more.
Delivered a mix of sponsored content and earned media, strategically aligned with major company milestones and partner launches.
Amplified Bitcashier’s authority and visibility within both the crypto and high-luxury ecosystems.
Media Coverage & Strategic Storytelling
I designed and delivered a comprehensive suite of marketing collateral to directly support Bitcashier’s sales objectives and accelerate the deal cycle:
Custom pitch decks tailored to different verticals (yachting, real estate, fine art, luxury goods), enabling the sales team to speak directly to HNWI pain points.
Branded product one-pagers simplifying our crypto payments value proposition for time-sensitive decision makers.
Partner toolkits and brochures that helped onboard new luxury partners with ease and clarity.
Impact-driven case studies that demonstrated ROI and successful high-value transactions—used as proof points in business development conversations.
These assets not only streamlined the sales process but also elevated the brand’s perceived value and credibility in a competitive fintech-luxury space.
Strategic Sales Enablement
